Apple Scary Fast event: Everything announced – New MacBook Pro, iMac and M3 chips


The new MacBook Pro and iMac computers, along with the M3, M3 Pro, and M3 Max chipsets, were introduced online at the halloween themed event. In terms of pricing, the 14-inch MacBook Pro laptop has a starting price of $1,599, while the 16-inch version starts at $2,499. The new iMac desktop, equipped with the M3 chip family, begins at $1,299. Here are details on everything Apple announced during the Scary Fast event today.

M3 Series chipsets

The primary highlight of the event was Apple’s launch of the M3 chip family. Comprising the M3, M3 Pro, and M3 Max chipsets, these chips mark a significant update to Apple’s product range. The M3 stands as the initial desktop chip to feature a 3nm process, presenting a substantial advantage compared to the previous generation chipsets.

Regarding enhancements, Apple claims that the chips feature a faster CPU and incorporate a novel GPU architecture. This architecture revolves around Dynamic Caching, which delivers a substantial enhancement in GPU performance, according to Apple.

Additionally, with hardware-accelerated ray tracing and mesh shader support, both being firsts for Apple GPUs, the M3 is reported to provide a 60 percent increase in graphics performance compared to the M1.

The M3 is equipped with an eight-core CPU and a choice of either an eight-core or 10-core GPU. On the other hand, the M3 Pro boasts an 18-core GPU and a 12-core CPU, while the M3 Max takes it up a notch with a 16-core CPU and a 40-core GPU. Apple has also expanded the memory capacity for the M3 Max, now supporting up to 128GB of Unified Memory.

14-inch MacBook Pro M3 chip

The 14-inch MacBook Pro introduces the M3 as a base option, replacing the 13-inch MacBook Pro M2. With the increased screen size comes a higher starting price of $1,600 for the MacBook Pro featuring the M3. In comparison to the 13-inch MacBook Pro with M1, Apple claims that the M3 model offers enhanced performance: 60 percent faster render speed in Final Cut Pro, 40 percent faster code compilation, and a 40 percent improvement in spreadsheet performance.

The 14-inch MacBook Pro M3 is currently available for ordering and is scheduled for release on November 7.

14-inch/16-inch MacBook Pro with M3 Pro and M3 Max

The M3 Pro and M3 Max models offer an exclusive Space Black color option, in addition to silver. The 14-inch MacBook Pro with M3 is available in silver and Space Gray.

Apple has enhanced the Liquid Retina XDR display in these MacBook Pro series. The display can now sustain 1,000 nits of brightness with HDR and peak at 1,600 nits. In SDR, the screen is capable of up to 600 nits, which Apple states is 20 percent brighter than the previous version.

Apple claims up to 22 hours of battery life in the MacBook Pro with M3. These models are available for order now, and units will begin shipping on November 7.

Revamped iMac with M3 chip

Apple has introduced an update to the 24-inch iMac, now featuring the M3 chip, promising a significant improvement over its predecessor. Apple claims that the 24-inch iMac with M3 is up to twice as fast as the previous model and maintains a starting price of $1,300.

Regarding connectivity, Apple has improved it with the addition of Wi-Fi 6E and Bluetooth 5.3. These iMacs continue to offer the same seven-color options and matching accessories as before. They also maintain the 4.5K Retina display capable of up to 500 nits of brightness. Furthermore, there are up to four USB-C ports, with two supporting Thunderbolt. It is worth noting that the base model with an 8-core GPU remains limited to two USB-C ports.

The 24-inch iMac with the M3 chip is now available for purchase, starting at $1,300 with an 8-core GPU. There is also a version with a 10-core GPU priced at $1,500. These desktops will be in stores on November 7.



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Updated: 31 Oct 2023, 09:44 AM IST


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